What we do &
How we work
At Velocity Ave, we help teams—from early-stage startups to global enterprises—launch, validate, and evolve products that people actually want for both a local and global audience. Whether you’re creating something new or transforming what already exists, we plug in like an internal team to accelerate clarity, reduce risk, and deliver outcomes that matter. We specialize in high-impact, user-centered strategy, design, and research—tailored to your team’s size, goals, and stage.
The jobs
we help with
For early-mid stage teams:
Identify and validate product-market fit
Test early ideas and concepts before investing heavily
Design and launch the right thing
Tell a compelling product story to investors/leadership leveraging in-depth market insights
Understand how to expand or evolve your market and/or product offering
For larger teams / enterprises:
Align cross-functional stakeholders around product vision
Uncover and prioritize opportunity areas and investments
Redesign new or legacy products to unlock new value
Strengthen product UX with deep user insight
Accelerate decision-making through clarity and signal
Design refinement and evolution
User research & insights
Rapid concept testing, simulations, diary studies, and in-depth user interviews to uncover what matters most.
Know your users
Understand a new domain
Identify how to diversify or expand your product offerings
Capture new markets or audiences
User experience strategy
Opportunity mapping, competitive analysis, and customer segmentation to guide what to build—and why
“Which problem is the most critical to focus on?“
“Who are our target users and what are their experiences and needs?
“What should we build?”
“Did we make the right thing?”
“How do we know if we succeeded?”
“Do we need this additional feature?”
UX & UI Design
Modern, intuitive interfaces grounded in user behavior and business goals.
“How should we build it?”
“Have we built it in a way that supports existing mental models and core workflows?”
“Will it scale for future needs?”
“What user needs do we need to prioritize?”
“Are we missing anything critical?”
“What is our differentiator?”
UX Workshops
Custom sessions to align leadership, product, and engineering around shared strategy and direction.
Assumption mapping
Product strategy / Visioning
Interactive Insight Activation
Journey mapping, and more!
Team segmentation & growth
We embed alongside your teams, offering high-seniority talent that moves fast, collaborates deeply, and delivers.
UX management and leadership
UX research and design resourcing
Coaching and mentorship
Roles we play
Roles we play
How we help you build products that win
What you get isn’t just artifacts—it’s the clarity to make smart product decisions, faster.
From actionable research to strategy briefs and clickable prototypes, we deliver the insights and tools your team needs to move with purpose. You’ll walk away with opportunity maps, value proposition frameworks, user personas, and workshop artifacts—each one designed to turn complexity into clear next steps.
Our process is modular and flexible—tailored to your timeline, your team, and the outcomes that matter most. Whether you're launching something new or refining an existing product, we help you align quickly, reduce risk, and move forward with conviction.
Explore & Define
Signal and trend scans
Market and landscape audits
Expert interviews & lit reviews
In-depth user interviews
Assumption mapping
Service & journey maps
Problem-market surveys
Concept & value proposition testing
Diary studies
Ideate & Decide
Sprints & collaborative co-design
Personas & customer profiles
Simulations & storyboarding
Customer journey mapping
Product opportunity frameworks
Alignment workshops
Develop & Measure/Evaluate
High-fidelity MVPs and prototypes
OOBE/first-use experience studies
Usability testing
In-product surveys
Analytics workshops
Launch readiness insights