New York Times features Velocity Ave Founder, Maya

I never thought I’d see my name in 𝘛𝘩𝘦 𝘕𝘦𝘸 𝘠𝘰𝘳𝘬 𝘛𝘪𝘮𝘦𝘴.

The article I’m featured in is about Laid Off, a Substack that is much more than a newsletter. It’s a time capsule. A platform of both raw and resilient first person narratives from people who have been laid off (including mine) that help reframe the possibility of careers.

The involuntary change that characterizes being laid off— where the subject has no control —   requires serious cognitive processing and reorientation. In recent times I and many others have learned it can also be a powerful ramp to voluntary self-reinvention. Looking at my network and beyond, I’m seeing more people start companies, launch consultancies, and rewrite the definition of “career” in real time. Velocity Ave LLC, is my personal proof point and career reinvention—I never expected to be a founder in January of 2023 at 39 while supporting a family, yet the layoff jolt has pushed me toward the most mission aligned work of my life.

I think there’s a fission between yesterday’s career scripts and tomorrow’s empowered workforce. If you’re navigating this reality, Laid Off is an archive worth opening and a community that will support you. The founder, Melanie Ehrenkranz, has done an incredible job.

In moments like these, I recommend we lean into existing frameworks. "VUCA" (volatility, uncertainty, complexity, and ambiguity) or "Business Model You" may resonate for many, both can be used to drive clarity, inspire experimentation and tap into our resilience.

🔗 Read the story ➡️ NYT Article

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