https://www.velocityave.com/journal daily 0.75 2026-01-16 https://www.velocityave.com/journal/alone-in-the-crowd-how-gen-zs-loneliness-is-fueling-a-boom-in-us-live-shopping monthly 0.5 2026-01-16 https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/9856f839-eba3-4f0d-a9ac-49fccf9fcfb7/Hero+-+Horizontal.png Journal - ALONE IN THE CROWD: How Gen Z’s Loneliness Is Fueling a Boom in U.S. Live Shopping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/70177a95-92a5-45ae-a868-01c2407e5528/Livestream+Components.png Journal - ALONE IN THE CROWD: How Gen Z’s Loneliness Is Fueling a Boom in U.S. Live Shopping - Make it stand out Live shopping elements https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/80fdec4d-91a2-4d08-9a46-a201a30941eb/VelAve+Insights+Issue+2+%281%29.png Journal - ALONE IN THE CROWD: How Gen Z’s Loneliness Is Fueling a Boom in U.S. Live Shopping - Make it stand out US Live Shopping Search Interest https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/d0ae7f20-2771-4beb-80cf-ac68bcb8932a/VelAve+Insights+Issue+2.png Journal - ALONE IN THE CROWD: How Gen Z’s Loneliness Is Fueling a Boom in U.S. Live Shopping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/a24f4a01-b483-477f-bd6a-7d4bedd4ee31/VelAve+Insights+Issue+2+%283%29.jpg Journal - ALONE IN THE CROWD: How Gen Z’s Loneliness Is Fueling a Boom in U.S. Live Shopping - One focus of our research was the concept of motivation. Given a variety of options—including apps, websites, and brick-and-mortar stores—what motivates users to choose live shopping? https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/c65a6a45-7e1c-48cf-ada7-4643d2f8fd45/Insights+Paper+2+Charts+%282%29.gif Journal - ALONE IN THE CROWD: How Gen Z’s Loneliness Is Fueling a Boom in U.S. Live Shopping - Live Shopping Motivations Live Shopping Motivations Difference in average motivation ratings (1-7 scale) between Gen Z and non-Gen Z shoppers https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/67c083be-e19f-448b-94c9-2803f8e1811c/LS+IMAGERY+%281%29.png Journal - ALONE IN THE CROWD: How Gen Z’s Loneliness Is Fueling a Boom in U.S. Live Shopping - Make it stand out Live Shopping Interactions https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/00afd035-bd7b-4550-83ea-510c74430a3e/VelAve+Insights+Issue+2.jpg Journal - ALONE IN THE CROWD: How Gen Z’s Loneliness Is Fueling a Boom in U.S. Live Shopping - Social interaction is key for these shoppers, who are motivated to be a part of a community, support sellers they like, and seek out entertainment. The seller-buyer connection is critical for them, and they may follow specific personalities from sale to sale, buying from them preferentially over other sellers in similar categories. Although “seeking entertainment” might not seem to have an obvious connection to community, research has established links between boredom and loneliness—especially in relation to technology. When they look to live shopping for entertainment value, these buyers may also be addressing their own sense of isolation and their desire for connection. https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/84634764-cbd4-4a66-9153-117e14586473/VelAve+Insights+Issue+2+%281%29.jpg Journal - ALONE IN THE CROWD: How Gen Z’s Loneliness Is Fueling a Boom in U.S. Live Shopping - Compared to older age groups, young Gen Z live shoppers show a 17% stronger tendency towards a community-oriented shopping profile, driven strongly by their desire to be a part of a community. But that desire is multidimensional, with interrelated connections to supporting preferred sellers (with whom they might have social or parasocial relationships) and searching for entertainment in live-shopping spaces. https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/1765434061764-G1QO6KSR3LYSHRNIWG61/VelocityAve_InsightsReport1_NotJustMoney+%287%29.gif Journal - ALONE IN THE CROWD: How Gen Z’s Loneliness Is Fueling a Boom in U.S. Live Shopping - Novel Product Explorers Motivations https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/1765434061763-P0N9HLKOW1TU6QLT1KTA/VelocityAve_InsightsReport1_NotJustMoney+%288%29.gif Journal - ALONE IN THE CROWD: How Gen Z’s Loneliness Is Fueling a Boom in U.S. Live Shopping - Deal Seekers Motivations https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/71e1596a-4cff-45b8-9687-b2fda90d08ae/VelAve+Insights+Issue+2+%283%29.png Journal - ALONE IN THE CROWD: How Gen Z’s Loneliness Is Fueling a Boom in U.S. Live Shopping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/3be18814-cc1a-4291-940b-a822a2694ca4/VelAve+Insights+Issue+2+%2811%29.jpg Journal - ALONE IN THE CROWD: How Gen Z’s Loneliness Is Fueling a Boom in U.S. Live Shopping - Compared to older groups, Gen Z is slightly less likely to be devoted to a single live-shopping platform. But when they do show loyalty to one, it’s usually to TikTok Live—which captured 50.2% of loyal Gen Z live-shoppers and only 40.2% of non Gen Z. That’s hardly unexpected, given the fact that 78% of Gen Z Americans use TikTok. But there might be more to this brand loyalty than mere convenience. TikTok is currently the only social media app with a robust livestream shopping experience. Unlike Whatnot or Amazon Live, which are purely retail platforms, TikTok gives Gen Z connection and community first, with Live Shopping as an added feature. This could give TikTok an advantage in building loyalty within its Gen Z clientele, who are more likely than other age groups to use live shopping for community and connection. https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/9e99e4ab-0956-4e2c-a795-554e39af1de5/LS+IMAGERY+%282%29.png Journal - ALONE IN THE CROWD: How Gen Z’s Loneliness Is Fueling a Boom in U.S. Live Shopping - Make it stand out Platform Comparison https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/90863c92-31f4-43cb-8eea-f97ce6a21a55/VelAve+Insights+Issue+2+%2812%29.jpg Journal - ALONE IN THE CROWD: How Gen Z’s Loneliness Is Fueling a Boom in U.S. Live Shopping - Despite—or perhaps, because of—their reputation as “digital natives,” Gen Z shoppers prize brick-and-mortar stores more than people in older generations do. This may seem counterintuitive for a group that grew up with online shopping, but it falls neatly in line with Gen Z’s larger search for community and connection. Physical stores are communal third spaces where shoppers might interact—passively or actively—with salespeople and/or other shoppers. But brick-and-mortar stores aren’t easily accessible in every part of the country, and the internet offers a seemingly infinite breadth of products that no physical store can match. With its emphasis on live experience and personal interaction, live shopping might be Gen Z’s best digital proxy for in-store shopping. https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/c10c2b7b-f909-4107-a126-3091e223e2c8/VelAve+Insights+Issue+2+%2813%29.jpg Journal - ALONE IN THE CROWD: How Gen Z’s Loneliness Is Fueling a Boom in U.S. Live Shopping - Compared to older generations, young Gen Z has much higher anxiety around the judgement of their peers, even in virtual spaces. This is measured in our research as a “Fear of Negative Evaluation,” which could take the form of harmful chat stream interactions (e.g., critical statements from other shoppers) or even potentially negative engagement with the seller. While those interactions seem to be relatively rare in live-shopping streams, the threat remains real and present for some Gen Z shoppers. Other viewers can actually be a negative for live shoppers. https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/93b887c6-4e2f-4330-81fb-6d92ab223e10/VelAve+Insights+Issue+2+%286%29.png Journal - ALONE IN THE CROWD: How Gen Z’s Loneliness Is Fueling a Boom in U.S. Live Shopping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.velocityave.com/journal/our-insights-report-is-out monthly 0.5 2025-12-19 https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/1746213958598-BQYXOIPF07V7EWSIS289/Firefly+a+hammer+by+itself+24437.jpg Journal - Our First Independent Research Report on How People Relate to Money, Risk, and Financial Success - Hammer “My relationship with money has been up and down in my life. Sometimes it has not done me well, and I had to rebuild my life in terms of economical losses along the way– buying a house, losing it in my twenties, and then securing it, rebuilding my retirement money in in the last thirty years. And now I am trying to secure it, nail it down in the next year so I can fully retire. So the hammer and nails, probably is something that I reflect on because occasionally, you have to pull what is binding you out. Also, like removing nails, and rebuild, what was destroyed.” -Boomer https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/1746213958449-NCXUZXS2XWLLFW0M1NWO/Firefly+5+inch+bright+blood+red+heels+that+don%27t+look+pink+at+all+16577.jpg Journal - Our First Independent Research Report on How People Relate to Money, Risk, and Financial Success - Red Heels “Five inch red heels. Did you make a bold statement? However, it's less about that, but more about the balancing act of managing money under pressure. Walking in heels requires poise and composure and sometimes enduring discomfort to maintain appearance or just to get through the situation. The real kicker is that these heels represent more than just the balancing act. As a woman, I often deal with gender based things, like the pink tax or the wage gap–certain financial hurdles that some might not face. Being a person of color and offspring of immigrants, we sometimes have to walk through a rougher path that wasn’t made to fit us perfectly. They're more of a fashion choice, reminder of challenges, and they look cool.” -Millennial https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/1746213959422-HY6WWCVHHSG6BHORH6LA/Firefly+a+bowl+with+oreo+cookies+and+a+scoop+of+ice+cream+34340.jpg Journal - Our First Independent Research Report on How People Relate to Money, Risk, and Financial Success - Oreos and Ice-Cream “A box of Oreos or a pint of ice cream. For me, food is necessary to live, but it can be a toxic relationship if I don't handle it properly. I need it. I want it. I covet it. I use it on a daily basis. I need it to survive just like food. But just like certain foods, if I mishandle my money or I'm, lax with it, it's a bad relationship. Even when I have too much of it, which seems crazy, but sometimes if I have too much of it and I use that, excess for bad, that's not a good relationship either.” -Gen X https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/1746213959713-RYL8UEGIQW8EBV1LH21K/Firefly+a+battery+with+electronic+devices+around+it+86988.jpg Journal - Our First Independent Research Report on How People Relate to Money, Risk, and Financial Success - Battery “My relationship with money is like a battery. When it's charged, I can keep going. Like money, when I have it, it's awesome. But guess what? I can run out of battery. I can run out of money. I can't trust it. It's frustrating and stressful. You've really got to do your research to find out how much battery charges left. You have to be careful with how much battery you use, as well as money you use, or you're gonna run out.” -Gen X https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/1746213960719-TSTCSTR4CCAOOSME2HJS/Firefly+A+cozy%2C+well-worn+pair+of+favorite+socks%E2%80%94one+missing%E2%80%94placed+on+a+soft+surface.+The+full+pair.jpg Journal - Our First Independent Research Report on How People Relate to Money, Risk, and Financial Success - Socks “This pair of my favorite socks. When I have both of them and they're on, I feel really secure, warm, cozy. Not just relaxed, secure, grounded. I feel like I'm always bound to lose one. If I have just enough to get by paycheck to paycheck, that sense of security really goes away. And what if I lose a job or have had a recent illness, and I lose that one? And now all of the warmth and comfort I had from this item...money is gone, and it's insecure, and it can happen quickly.” -Gen X https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/1746213961833-T7LX3SRDG85NX35QSTXK/Firefly+A+colorful+collection+of+worn+festival+wristbands+laid+out+on+a+surface.+The+background+hint.jpg Journal - Our First Independent Research Report on How People Relate to Money, Risk, and Financial Success - Festival Wristbands “Festival wristbands. While festivals are definitely expensive... sometimes $500 for a festival is not that affordable. Honestly, the fun that I have at festivals are just something you can't really get anywhere else, and it’s an experience that I'm getting with my friends. That's why we're having new memories. That's worth it. Three days hearing the best music, seeing the best sound production, the best DJ with my, like, closest friends. I feel like there's not really an actual price on that overall memory and experience.” -Gen Z https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/1746213963000-LMJWTWX41RK1SJD3BZ3L/Firefly+A+gentle+scene+featuring+bags+of+birdseed%2C+deer+corn+next+to+a+rustic+garden+bench+surrounde.jpg Journal - Our First Independent Research Report on How People Relate to Money, Risk, and Financial Success - Animal Food “Birdseed and deer corn and cat food for the raccoons and other little critters. This is what I give myself a hard time about is because I use my money for good. I think that's what money is for. I use it to feed the animals. I tell myself I'm spending too much money on feeding all of the animals, but it feeds my soul. And I think it is what my God would like me to do. He would say feed the animals. So even if I have to do without, I feed the animals.” -Boomer https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/1746213965047-FW7057Y4SBT4DQTO1JPQ/Firefly+a+single+puzzle+piece+that+is+part+of+a+bigger+picture+7107.jpg Journal - Our First Independent Research Report on How People Relate to Money, Risk, and Financial Success - Puzzle Piece “I chose a puzzle piece because my money fits into a bigger picture, and even little bits that may not have a whole lot of particular meaning or importance on their own are very important for the bigger picture. And so, I feel like I have to be careful with all of my puzzle pieces and save them. And then when I have enough of them, I can put them all together and use them to create something bigger and better than just a little image that you can't see the full picture with.” -Millennial https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/1746213965468-AZRCY7Y8J50G13IZQRFK/Firefly+A+sleek+microphone+lit+with+a+spotlight+in+a+quiet%2C+dramatic+setting.+It+symbolizes+the+free.jpg Journal - Our First Independent Research Report on How People Relate to Money, Risk, and Financial Success - Microphone “A microphone represents the freedom to say what you want and express yourself. When you don't have enough money, you don't really have this freedom because whatever you could say, it could result in consequences for you then you might get fired. If you have enough money, you don't need that job. You don't need to listen to them. Freedom. You can do whatever you want, and you can say what you want.” -Millennial https://www.velocityave.com/journal/d88u378kdjogzmtca74dfu4y53aqt6 monthly 0.5 2025-05-05 https://www.velocityave.com/journal/lxu2w3wyhqfend7hmztgo0pd13gl07 monthly 0.5 2025-05-05 https://www.velocityave.com/journal/d2xtgfb8wus9lbn8vrunndhjng1132 monthly 0.5 2025-05-05 https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/e055f6f4-ca90-4426-bfac-ea9fd1f3d637/elephantNotetaker.jpeg Journal - Me, Myself, and AI: Navigating the New Normal of AI Notetakers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.velocityave.com/journal/4h7di99gksw0fi6te23gjgcy5zkkio monthly 0.5 2025-05-05 https://www.velocityave.com/journal/startup-fundraising-guide-by-designer-fund monthly 0.5 2025-05-05 https://www.velocityave.com/journal/tips-for-conducting-research-in-emotional-verticals monthly 0.5 2025-05-05 https://www.velocityave.com/journal/velocity-ave-just-grew-200 monthly 0.5 2025-05-05 https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/cc867119-69bb-4cd6-84f6-3e584551c260/nishaSpotlight.jpeg Journal - Velocity Ave just grew 200% - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/1f9dfc86-d69b-4f40-bb47-e6159b36bf5b/kellySpotlight.jpeg Journal - Velocity Ave just grew 200% - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.velocityave.com/journal/client-spotlight-mudita-studios monthly 0.5 2025-05-05 https://www.velocityave.com/journal/4ne5yso1qkoxo8j1rsq97yde6itacn monthly 0.5 2025-05-05 https://www.velocityave.com/journal/paeed19vuzu4up0t3fh48xd32gx7xr monthly 0.5 2025-05-05 https://www.velocityave.com/journal/https/till-death-do-us-pivot monthly 0.5 2025-05-02 https://www.velocityave.com/journal/the-most-powerful-change-agent-for-startups-8fd33 monthly 0.5 2025-05-02 https://www.velocityave.com/journal/we-uxrs-over-index-on-our-craft-and monthly 0.5 2025-05-02 https://www.velocityave.com/contact daily 0.75 2025-06-03 https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/c6f33247-88fb-404f-be50-398ebfb75651/IMG_7474+3.JPG https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/93462465-90d7-4146-b42e-d5312d3f063c/IMG_2801.jpeg https://www.velocityave.com/home daily 1.0 2025-12-19 https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/934bb8d9-6af0-4cb7-917c-d2a0927136fb/4.png Home https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/e16041c6-4453-4185-a13f-0f1aa6d2a4ee/5.png Home https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/ff0c1f4b-3bc5-4416-aa2c-d520500df91d/6.png Home https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/b2d15a48-0c04-48f0-ad8f-875e4c48db70/7.png Home https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/9591770f-0e60-4919-9880-58cd5f46a1ab/8.png Home https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/3129d7e9-fdaa-44bc-b469-a07de6c5ddfe/VelAveLogoAnimation+%282%29.gif https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/26ad5fd3-b9ab-4d80-8c3d-bd0a6502dd1c/Untitled+%286912+x+200+px%29+%28768+x+40+px%29+%283%29.gif https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/799a5278-fcb1-4e24-a16f-4529fd860e5f/Screenshot+2025-05-05+at+9.24.30%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/6e519dff-0c2e-41e2-bfac-5504befa3829/MayasPost.jpeg https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/bf9f7fbc-0a20-4e42-a883-69518e7a5eed/Untitled+design+%2811%29.png https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/350b5c02-e783-443d-b5df-edc6998ac08b/maya.png https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/c6274e4b-48f5-4b85-af7e-4b8ca6a1459d/nisha.png https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/134adc53-ad7f-40d4-8c29-5a45eb53fb61/Roberto.png https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/3abe1028-be54-415e-b4c0-cf9af07a5f1e/kelly.png https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/40b69f6b-b7b5-418d-a86d-26236677367a/We+turn+bold+ideas+into+breakout+products%E2%80%94research%2C+design%2C+and+strategy+all+under+one+roof.+%283%29.png https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/864a7b00-6c92-4695-af26-fe54f65e11ee/gauravHeadshot.jpeg https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/82fd6d3c-2cf0-4650-b9ba-f55d04d6d359/headshotChris.jpeg https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/34bc48ee-cf30-4a47-b6ff-ee4b7297b0f5/headshotDean.jpeg https://www.velocityave.com/services daily 0.75 2025-05-07 https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/b7686803-23f7-4fe3-8210-4b7d93f34382/We+turn+bold+ideas+into+breakout+products%E2%80%94research%2C+design%2C+and+strategy+all+under+one+roof.+%281%29.png https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/1ed17d2f-bab4-4161-a7bb-8e48835afeb5/We+turn+bold+ideas+into+breakout+products%E2%80%94research%2C+design%2C+and+strategy+all+under+one+roof.+%282%29.png https://www.velocityave.com/insightsform daily 0.75 2025-05-06 https://images.squarespace-cdn.com/content/v1/680aa1d950d29f0d6f58b0f3/799a5278-fcb1-4e24-a16f-4529fd860e5f/Screenshot+2025-05-05+at+9.24.30%E2%80%AFPM.png https://www.velocityave.com/openrole daily 0.75 2025-05-22